Pragmatic：    
It means taking responsibility for the work of the job and implementing it according to the principle of seeking truth from facts and advancing with the times.

Sincere and upright：
Sincere and trustworthy, the heart is open. It is imperative for customers and work to do what they say, keep their promises, and do what they say.

Customer first：
Customers are the source of power for the survival and development of enterprises.
Based on the analysis of customer needs, respecting and safeguarding the interests of customers, and exceeding expectations of customers' expectations for products and services.